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The main equity factors

8 minute read · By Krishna Avadhani, Vestora Academy · Updated 18 October 2026

Value: cheap shares (low price-to-book or price-to-earnings) have historically outperformed expensive ones over long periods, though value lagged badly from about 2007 to 2020. Size: small companies have historically earned more, but the effect is weak after costs. Momentum: recent winners tend to keep winning for 3-12 months, with occasional sharp crashes.

Quality/profitability: profitable, stable, low-debt firms have outperformed (Novy-Marx 2013; Fama-French five-factor model 2015). Low volatility: lower-risk shares have delivered similar or better returns than high-risk shares, contrary to CAPM.

Factor ETFs ("smart beta") package these. Combining factors that do well at different times, such as value and momentum, can smooth results.

Key takeaways

  • Value, size, momentum, quality and low volatility are the main factors.
  • Every factor has long periods of underperformance.
  • Combining factors smooths returns.

Check your understanding

1. Which factor suffered a long drought from about 2007 to 2020?

  • Momentum
  • Value
  • Quality
  • Low volatility
Show the answer

Value. Growth shares dominated that period.

2. The low-volatility anomaly contradicts CAPM because...

  • Low-risk shares earned similar or higher returns
  • High-risk shares earned more
  • Volatility was zero
  • It only works in bonds
Show the answer

Low-risk shares earned similar or higher returns. CAPM predicts higher risk earns more.

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General education only, not financial advice. Examples are illustrations. Rules, tax settings and products change; check official sources.